Drug Abuse And Its Effects - 1391 Words

1. Introduction: Drug abuse is a serious issue in today’s society. Drug abuse is a pattern of using a substance (drug) that leads to a serious problems or distress. 7% of people experience drug abuse one point of their lives. Drug use doesn’t automatically lead to drug abuse, it depends on how much you use. There is no specific level to were drug using moves from casual to becoming a serious problem. 2. Types of drugs/what are they: There are three main types of drugs that people use and they can lead into drug abuse. There are stimulant drugs, depressant drugs and hallucinogens. These drugs are very different to each other and give different affects to users. Stimulant drugs are psychoactive drugs that include temporary improvements†¦show more content†¦Ã¢â‚¬ ¢ Liver, lung and kidney damage. †¢ Breathing problems if smoked †¢ Infections, disease and abscess if injected †¢ Weight loss †¢ Depression †¢ Psychosis †¢ Damage to the brain including strokes and possibly epilepsy Depressant drugs: short term †¢ Slow brain functions- dizziness †¢ Slowed pulse and breathing- slurred speech †¢ Lowered blood pressure †¢ Poor concentration †¢ Confusion †¢ Fatigue †¢ Fever †¢ Depression †¢ Addiction Long term: †¢ Depression †¢ Chronic fatigue †¢ Breathing difficulties †¢ Sleeping problems †¢ Cravings †¢ Anxiety and panic when user can’t get anymore †¢ High blood pressure †¢ Diabetes †¢ Weight gain Hallucinogen drugs: short term †¢ Increased heart rate †¢ Increases blood rate †¢ Heart/lung failure †¢ Confusion †¢ Violent behaviour †¢ Loss of muscle control †¢ Shaking †¢ Chills and flushing †¢ Dilated eyes †¢ Seeing things that are not there. Long term: †¢ Flashbacks weeks, months and years after drug use †¢ Decreased motivation †¢ Increased panic †¢ Impaired memory and concentration †¢ Mental disturbances †¢ Psychosis †¢ Increased delusions †¢ Bad trips can last for hours, weeks and months 3. When do people

Management Operational Plan BBQfun Context â€Myassignmenthelp.Com

Question: Discuss About The Management Operational Plan Bbqfun Context? Answer: Introducation The organization has established its operational environment and policy thus ensure it remains ethical and accurate regarding sales, advertising, and marketing. It will ensure that all activities and operations are in tandem with the Australian standards, legislation, and codes of conducts.[1] Without a doubt, the firm intends to use procedures and policies relating to its marketing materials to enable to comply with the countrys legislations relevant to the Australian Advertising Standards Bureau and marketing practices. Businesses in Australia operate under the Australian legislative and regulatory contexts. BBQfun is never exceptional and it intends to comply with these provisions. BBQfun anticipate using the policy to ensure its transactions with stakeholders like employees, tenants and clients are handled transparently, fairly, and in accordance with Australian legal and organizational laws. The company understands that it is illegal to discriminate people based on different characteristics like sexuality, trade union activity, relationship status, sex, parental status, political and religion belief, and gender among other parameters. The scope of the BBQfun anti-discrimination policy is to cover its contractors and employees. It has provided the procedures for implementing the policy in workforce induction kits. It remains the responsibility of the management, contractors, and employees to implement the anti-discriminatory policy. The relevant legislation that the company must comply with including Private Act 1988, Age Discrimination Act of 2004, Anti-Discrimination Act of 1991, Sex Discrimination Act of 1984, and Disability Discrimination Act of 1992 among other legislations.[2] The workplace relations legislations will allow the company to treat workers appropriately by offering acceptable wages and conditions. The Fair Act 2009 covers Australian workplaces. The company understands that the Fair Work Ombudsman regulates the Fair Work Act. BBQfun provides a minimum wages and workplace conditions to justify its awards or agreements. The Australian consumer law also highlights the responsibilities and rights of consumers. This law prevents misleading and false conduct regarding sales, advertisement, and product provisions. The Competition and Consumer Act 2010 is a legislation that regulates the Australian business environment. There are various state protection agencies mandated to regulate the business activities. As a business entity, BBQfun has to comply with these consumer laws. The important requirements covered in this law include replacement or refund, product repairs, cancelling services, and compensating for losses and damages. BBQfun policies and procedures The employees will have to follow the procedures laid down by BBQfun. The customer and sales service personnel must adhere to the detailed written procedures as provided during the induction process. In most cases, the company expects the employees to use templates to help them in documenting marketing operations and activities. As new employees of the company, the company expects these workers to seek the managers approval for various online marketing activities. Importantly, the sales and marketing representatives should use marketing activities and materials that are relevant to the Privacy Act.[3] For instance, they should desist from using personal images to market the products without the consent. The online marketing staff should also comply with the legislations on Do Not Call Register for achieving marketing purposes. This shall violate the rights of customers. The BBQfun workers will also comply with the policy on anti-discrimination. This will ensure that any material used rarely portray an individual or group negatively. Such conducts are viewed under the law as stereotyping or offensive. The employees should also understand the significance of conducting their activities responsibly thus reduce risks to their safety and health. Importantly, it is critical for the employees to avoid spam campaigns in the companys e-commerce strategy. This should involve complying with the Competition and Consumer Act of 2010. The workforce must thus avoid inducing individuals by sacrificing BBQfuns interests for their benefits. The company has also provided procedures regarding the accessing unauthorized information by employees. Consequently, it has defined strategies and policies to ensure nobody violates regulations and laws. BBQfun also bars employees from giving misleading and false information relating to any claims, ethical conducts, and sustainability and environment of the company. Therefore, they should adhere to the codes and standards of practices depending on the media. Role of operational plans The operational plan is important in achieving the successful implementation of e-commerce strategy. Since the business depends on technology, the customers and the online customer representatives. Importantly, the operational plan would allow the company to deliver its product online, through the internet. This implies the plan addresses the aspects of distribution, inventory, facilities, production, and maintenance and services. As such, it is possible to achieve order fulfilment and offer quality customer service. Organizational Risks Risk Impact Probability Current controls Future actions Failure to review resourcing and operations based on its marketing strategies High Medium Aligning employee performance plans with its business plan and reviews Offering managers incentives to achieve management policies Review appropriate insurances and coverage regularly Increase awareness of unethical business practices and legislations Conduct industry benchmark in organizational performance areas Reviewing online presence and opportunities Review operational planning and marketing Online sales staff Inability to train employees on marketing strategies High Medium Inability to identify changes in market environment High Medium Failure to employ experienced customer service and sales staff due to stiff competition High Medium Contingency Planning Risk update Risk Contingency Comments 1. Failure to provide incentives to workers Management offer financial and non-financial incentives to motivate them Training workforce to impart relevant skills Motivated employees maximize productivity and performance. This is the only way to overcome the underperformance issues 2. Failure to protect the intellectual property thus exposing the company to third-party interference Obtain the intellectual property rights to maintain the privacy of the organization and its customers Comply with the privacy Act by avoiding using personal images without written consents Review its privacy policy The safety of the companys transaction and processes must be guaranteed. Given the current competitive pressure in the market, the company must protect its products and services by obtaining the IP rights. 3. Failure to comply with the Australian occupational health and safety needs by allowing workers to operate without safety clothing The management should conduct an industry benchmarking to improve organizational performance Conduct the marketing of products and services in a responsible and safe manner thus reduce the risk to safety and health of workers and the public E-Commerce Resourcing BBQfun needs expertise and resources to achieve its marketing objectives that focus on becoming the leading player in online business operations. The company needs to invest about $30,000 and $100,000 in human and redevelopment resourcing respectively. The available resources will help the company to hire individuals with relevant skills and knowledge to boost the firms move to invade the online market. BBQfun can increase its revenues and market share and improve customer satisfaction based on the investments. Since the company intends to launch an online store, the company will not incur costs on storage, as customers will be made to pay for product delivery. BBQfun has a non-functional website thus requires redevelopment to meet the technical specifications. Therefore, the company requires resourcing to remain relevant to the external and internal standards. The provided resource planning will make it possible for the company to implement its e-commerce strategy.[4] This involves implementing physical resourcing and human resourcing. Action Plan Milestone Date Person Responsible Resources/ Budget Select the best company to redevelop BBQfun websites 2/2/2014 Procurement manager $100,000 Advertise for the online customer service and sales rep 2/18/2014 Human Resource manager $5,000 Recruit consultant 2/20/2014 HR Manager $10,000 Interviewing candidates 2/25/2014 Recruiting agency - Select the candidate 2/28/2014 Recruitment Consultant - Hiring successful applicants 3/1/2014 HR Manager - Physical resourcing Based on the bid analysis, the best company to redevelop BBQfuns website is the Innovative Technologies. The firms bid for the redevelopment plan was $90,000. This company has been selected because it has demonstrated its ability to improve the firms websites. Although Innovative Technologies and Premier Tech had equal maintenance capacity, payment options, future proofing, the former guarantees quality relating to the customer usage. Therefore, BBQfun will minimize cost and maximize quality relating to customer services. This is important for the future of the company because many customers value quality. Human Resourcing Based on the provided budget for human resourcing, the company will manage to identify the best-qualified staff who can meet its expectation in the market. The recruitment of online customer services will cost $30,000. This amount will be used as follows: Activities Costs $ Advertising 5,000 Time 10,000 Consultant recruitment 10,000 Contingency 5,000 Total $30,000 Benefits to BBQfun Resourcing is essential in building the image and reputation for quality customer service and product. With qualified staff, the company will increase its profile by over 20 percent and improve the satisfaction of clients. Importantly, brand recognition is also critical for the companys success. BBQfun will manage to fulfil its distribution and resourcing needs based on the procedures and policies. This will involve enterprise resource management and maintenance. Customer service representatives are expected to enhance its marketing strategies.[5] These representatives are experts in advising customers on various products and services thus maximize sales. These officials must be competent so that they can describe the use of BBQfuns products. Apart from product knowledge, customer-focused staff can inspire confidence, develop rapport, and meet customer needs. Training programs The new employees must undergo training programs so that they can understand how the firms operational plans. The move will ensure they develop relevant knowledge and skills in various areas including monitoring and reviewing performance, planning and managing resources, and developing operational plans. However, the training program will involve the use of a facilitator. The facilitator can opt to split or combine training sessions. Importantly, the company should consider delivering the training programs in three sessions. Key Performance Indicators Developing key performance indicators involves different approaches. Interestingly, various approaches are essential for BBQfun. The most common approaches that the company can use include leading indicators, bottom-up/operational approach, top-down/strategic approach, and lagging indicators. Top-down/strategic approach This approach involves the development of targets and related key performance indicators thus developing KPIs based on the strategic objectives and organizational goals. The approach begins with the top-level organizational stakeholders. Interestingly, the organizational objective ensures BBQfun satisfy customer needs. The recruited sales representatives must answer customer inquiries within the shortest time. The customer service personnel should understand the firms KPIs, critical success factors, key operational functions, and organizational vision and strategy. The company expects its customer service personnel to use the least time to respond to the customers inquiries online. Operational Approach The approach ensures the key performance indicators starts from bottom. The employee will have to determine the success indicators using the operational activities. For instance, the management would use consultation to understand the challenges customer service experiences in resolving inquiries. This will compel the organization to establish KPIs to deliver training on the issues. Lagging and leading indicators The leading indicators focus on the future success of the organization. In most cases, these indicators use the key drivers of the firms success thus drive the business results. For instance, the company needs to train the online customer service representatives in new practices and software to facilitate e-commerce strategy.[6] On the other hand, lagging indicators show the past performance, such as the past revenue generated, return on investment, and costs saved. For example, the $30,000 and $100,000 human and physical resourcing needed for the human resourcing and redevelopment of BBQfuns website respectively are lagging indicators. However, the resources the company will use to train the recruited staff would surmount to leading indicators because the move will improve the performance of the workers. Balanced scorecard Key Result Areas Target Result Comments Financial $6,000 sales per month $4,000 average in 6 months The minimum target was supposed to achieve within six months. The minimum target set for each worker should be $12,000 by the end of sixth month. Professional development Attend 40 hours training a month 5 training hours The online sales representatives must express enthusiasm in their work. Since their work revolves around technology, these employees should engage in a continuous training to acquire new skills relating to the technology. Internal business processes Complete sales transactions in seconds The delivery of products should be achieved in five hours The employees need to understand the working of system. Customer satisfaction Score 80 percent in customer satisfaction index Score fifty percent The employees should develop outstanding rapport and relationship with customers. Privacy policy risks BBQfun could be committed to complying with the Privacy Act 1988, but the employees can undermine this provision by failing to protect customer privacy. The country is governed by the national privacy principles and related privacy legislations. BBQfun is expected to apply these rules when handling personal information. A business must be concerned about customers privacy. Therefore, by failing to comply or establish procedures and policies that assure customers of their protected private information would expose the company to risks. For instance, the Australian e-commerce model and e-Marketing code of practices must be respected. Failure to recruit experienced and qualified staff because on intense competition in Australia Failure to comply with the occupational health and safety provisions and related legal requirements Failure to revise its resourcing and operations based on marketing strategies Contingency planning for the identified risks The management of BBQfun has to take immediate steps to reduce these risks. For instance, it has to review privacy policy so that the customers personal information can remain uncompromised. The company will only allow authorized individuals to use or see personal information found in the innovative widgets. The companys management will have to review its online presence and identify e-commerce opportunities to overcome stiff competition. BBQfun should also review its operational and marketing planning to allow it meet the expectations in the market. Introduce industry benchmarking is different areas relating to organizational performance. The move will help the company to reduce its shortfalls in various areas of concern, especially marketing. Operational Plan Objectives Performance measures Tasks Use market research and promotion to engage customers Customer surveys Identify marketing opportunities reports Marketing research Evaluate marketing data thus identify marketing opportunities Conduct customer satisfaction surveys quarterly Build reputation for quality customer services and products Delivery times Brand recognition percentage through periodic surveys Customer complaints Returned items Positive views of customers Regular contacts with stakeholders Audit supply quality Maintenance of systems like ERM, CRM, and Point-of-Sale Support stakeholders through performance management and training Anti-discrimination complaints Number of injuries Absentees Coaching sessions Operational training programs Regular coaching Management engagement with stakeholders Strategic goals guiding the induction programs Employee incentives Research effectiveness Minimize direct and indirect operational costs Financial statements and ledger accounts Expense target Incentives Inventory management to reduce risks and overstocking Budget restraints in managing projects Managing engagement with workers New distribution possibilities like e-commerce Research potentials Increase sales revenues Financial statements and general ledger accounts Sales training for workers Marketing campaigns References Anthony, W, K Kacmar, and P Perrewe. Human Resources Management: A Strategic Approach, Sixth Ed. Cincinnatti: South Western Educational Publishing, 2010. Cole, K. 2012, Management: Theory and Practice, fifth Ed. Australia, Pearson. Compton, R., W Morrissey and A Nankervis. Effective Recruitment and Selection Practices, 6th Ed. Sydney, CCH Australia, 2014. Heizer, J. and B Render. Operations Management, 11th Ed. New Jersey, Prentice Hall, 2013. Standards Australia. AS ISO 15489.1-2002 Records Management, 2002. [1] Referencesjustify;"[2] Ibid. [3] R Compton, W Morrissey and A Nankervis, Effective Recruitment and Selection Practices, 6th Ed (Sydney, CCH Australia, 2014), 10. [4] K Cole, Management: Theory and Practice, 5th Ed (Australia, Pearson, 2012), 19. [5] W Anthony, K Kacmar, and P Perrewe, Human Resources Management: A Strategic Approach, 6th Ed (Cincinnatti: South Western Educational Publishing, 2010), 23 [6] J Heizer and B. Render, Operations Management, 11th Ed (New Jersey, Prentice Hall, 2013), 16.

Topics for Common Ground Essay Ideas

Topics for Common Ground Essay Ideas By this time, you have probably already written a great deal of distinct kinds of essays, and you might have even written a Rogerian essay before realizing it. A Rogerian essay differs a good deal from the other kinds of academic writing. It is meant to help students understand issues from two different perspectives to come up with an agreeable solution. The expression Rogerian essay can throw off lots of individuals. It might be a story for example, about how she was not so very good at math in 3rd grade. The student is still to analyze distinctive faces of the exact argument, but the ultimate objective is to discover a way to solve the problem that would be absolutely the most efficient one. The major thing all writers must keep in mind when writing this kind of essay is to use the very first person tone. In this sort of essay, the author utilizes an informational tone and explains the full topic, employing the statistics, facts, and figures alongside examples. A standard argument raised against the usage of school uniforms is it denies students an opportunity to completely express themselves. Not only in the home, but in the schools too, it's extremely important to keep up a good hygiene condition. There is almost always a golden middle or common ground for unique beliefs. It is vital to protect against the kids from the dust in the home. Topics for Common Ground Essay Explained The very first body paragraph should concentrate on a single side of the argument, and the second paragraph should concentrate on the opposite side. Basically, the pieces of an essay proved just 3 divisions. Essay outline for college plays an important function. So, it's not in any respect surprising that lots of them confuse exploratory papers with argumentative ones. Characteristics of Topics for Common Ground Essay Writing Commons has an abundance of resources for virtually any sort of writing you can imagine. An individual Cannot Censor the Informa tion on the net. You've got to also note that application form is at no cost. It is possible to only submit 1 application at a moment. The typical application isn't the only essay you have to write. Incomplete applications won't be accepted. The event will concentrate on the media, which many men and women blame for fueling the issue of political silos. The 2 friends uncover their personal feelings about one another, about their families and about their heritage. There's no very clear right or wrong answer when it has to do with using torture to get information. Two new essay options are added, and a number of the previous questions are revised. Topics for Common Ground Essay at a Glance Don't neglect to mention the author's name if you're discussing a particular article or a research. With essay outline, essays will avoid writer to get off topic or jumping from 1 argument to a different argument that doesn't relate with what it is that you are discussing. Before starting an essay, it's important to understand what you're writing for. Share an essay on any subject of your pick. Essay outlines shows you that even if you aren't an expert writer, it is still possible to make a great essay. You're able to observe an essay like that's vague and not specific. A superior Rogerian essay is dependent heavily on a detailed essay topic. An argumentative essay doesn't have to be a great headache or a project so overwhelming you don't even understand where to get started. Discussing your outline with students will be able to help you spot out any logic flaws you may have. Also, bullying is a significant issue in schools. If you don't have a fellow student or a colleague to assist you, you may want to get in touch with a professional on this one.

Essay Topics on Plato: The Apology

Essay Topics on Plato: The ApologyWhen writing your essay on Plato, one of the first things you should do is to find essay topics on Plato. There are plenty of resources out there to help you with this process. However, it is important that you research these topics before you begin writing. By doing this, you will have a better chance of having a completed and grammatically correct essay.An easy and common topic for an essay on Plato is 'The Apology.' This is the final part of his dialogue Euthyphro. The Apology serves as a defense against the accusations of Socrates. The actual debate between the two leads to a conclusion. The Apology is just as important to the overall argument of the entire play as the actual dialogues within the play itself.The first thing you need to do when you decide to write an essay on Plato is to find essay topics on Plato. After all, there are a number of different topics to choose from. Some of the most common ones include Plato's involvement in politics , his opinions on religion, and his view of the world. You can also talk about his family and his philosophy of life in general.Of course, essay topics on Plato can include a lot more than just these topics. You should be able to take each of these themes and weave them into a coherent and well-written essay. Of course, some of these topics will require you to put a little more work into them in order to ensure that you are indeed having a successful essay.The first way to write an essay on Plato is to use his politics as your topic. You will need to spend some time thinking about the political and social influences that would have on him at the time. He was a young man, after all, and many of the issues that would be discussed would have been far different than the ones that would become the foundation of our current society. For this reason, you will want to put a lot of thought into how he may have viewed those matters. For example, he may have used the discussion of oligarchy an d democracy as part of his discussion of the equality of the sexes.One of the easiest ways to do this is to look up some writings by Plato and see how he discussed the world in general. You can also check out some of his dialogues and see what his views on these subjects may have been. For some of his views, you may need to make some of your own.After you have put some thought into this part of your essay, you can then move on to the topic of Plato's religious beliefs. This is perhaps the most controversial part of the discussion. Many people believe that Plato himself did not believe in God. Others believe that he was a very devout man who at least had the courage to express his views about God during the course of his life.You can have a little bit of both views in your essay on Plato. It may require a little more work on your part to do so, but it will be well worth it. Once you have written the opening portion of your essay, you will have a solid starting point for you to contin ue to build on. Once you have finished this section, you can then move on to something else and have another great essay on Plato. This essay topics on Plato will help you make a strong and compelling argument for your position.

Writing About Literature - Sample Essay Writing

Writing About Literature - Sample Essay WritingWriting sample essays is an important step towards your higher education, even if you are only intending to read and write literature. Reading is an important tool for learning as well as for understanding more about the field of literature, and how literature and other disciplines might relate to each other.In addition to reading literature, writing sample essays for academic purposes is a skill you should learn. The professional literary institutions generally require certain paragraphs of composition in which you will elaborate on a given topic or the subject matter that interests you. These days many universities and colleges that offer graduate programs in literature also require these samples.Your objective in writing these samples is to express your knowledge about the topic in the best way possible. The best thing to do is to give your best effort in writing a sample essay, no matter whether you are writing for a university or a college.One of the major things to keep in mind when writing a sample essay is to use the correct terminology. Terms like 'novel,' 'personal'sentence' need to be used correctly so that they do not sound like they are based on phrases or slang terms. Another thing to keep in mind is to carefully note your sources of information. Use correct spellings and grammar and provide correct citations.This is very important because if the reader is not able to follow your sample essay, you can expect a hard time when discussing your paper with the professor. A good example of a sample essay is when you are writing a paper on a given author such as T.S. Eliot or E.M. Forster.Just the fact that you cite him or her properly is just one of the parts of a good sample essay. The study and your use of the source will have a major impact on the grade that you will receive.Remember, if you are writing a sample essay on a different author, then you should consider which of the techniques are most approp riate. It could be a good idea to use all the techniques in a single piece of writing.

How to Write a Middle School Essay Sample

How to Write a Middle School Essay SampleWriting a middle school essay can be hard, especially if you're used to writing high school essays. Fortunately, there are some simple tips that will help you get started and give you the motivation to finish your assignment.One of the first things you should do is break the paper into sections. Make the first paragraph at the beginning of each section long enough to describe the topic. For example, in the subject line of your essay, add a brief description of what the topic is. Once you have an outline and some basic structure, it will be easier to figure out where you need to add some additional information and cut down your essay from over-writing.To make sure you don't fall behind on the middle school essay sample you are using, take advantage of the use of an outline. Use your outline to help you write each of the sections, and this way you can quickly look at your list of information and get the parts in order. If you don't use an outlin e, you might end up with too much information to write about.You should also use the lists of information and use them to group similar topics. For example, consider three important points for your essay topic, like your favorite music, the best food you've eaten, or the hardest class you ever had. Group the topics together with an 'X' in the middle, and then group the topics together again with an 'O'.A middle school essay sample can be just as challenging as any other essay, so you need to be patient. It can be frustrating to sit down and figure out what you need to say next, but remember that this is not meant to be easy. Just don't give up. When you feel you're getting somewhere, continue to check on your work.Some common mistakes that you might make with your middle school essay sample include ignoring information that does not relate to the theme of your essay. This makes the whole essay less creative and it makes it harder to write the essay as a whole.Finally, remember that the high school essay sample will not be the same as the middle school essay sample. In fact, it probably won't even be the same as the college essay sample. Make sure you really learn from it, and not just stick to what you know.

Nike Marketing Strategy free essay sample

The company truly came from humble beginnings as Knight sold their products from his car during track meets. During that same year the company reached a healthy profit of $8,000 and in two short years Bowerman and Knight opened its first retail store along Pico Boulevard in Santa Monica, California. In 1971, Blue Ribbon Sports severed its ties with Onitsuka Tiger and decided to create their own line of footwear. In the summer of the same year, they released their first shoe which carried the famous â€Å"Swoosh† design called Nike, a name inspired by the Greek goddess of victory.With the popularity of their first sneaker, Blue Ribbon Sports released its first line of Nike Shoes in 1972; however it was not until 1978 when the founders officially named the company Nike. Nike’s first original product was derived from Bowerman’s â€Å"Waffle† design. Bowerman conceived of different outsoles that would grip nicely to the new urethane track of the Hayward Field of the University of Oregon. We will write a custom essay sample on Nike Marketing Strategy or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Then, one Sunday morning, he got the ingenious idea of pouring liquid urethane into his wife’s waffle iron.This experiment became the forerunner of Bowerman’s famous 1974 Waffle Trainer. After just 16 years in the biz, Nike dominated over 50% of the market share in the US athletic shoe market. As a result, Nike went public in December 1980. The company attributes its marketing success to its â€Å"word of foot† (taken from a Nike slogan in the late 1970’s) style of advertising, rather than expensive television commercials. In October 1982, the company aired its first national television ad during the New York Marathon broadcast. The ad was created by Wieden Kennedy, an agency based in Portland, Oregon. Dan Wieden, co-founder of the ad agency, was the one who thought of Nike’s famous slogan, â€Å"Just Do It,† which was used in a 1988 Nike campaign. The slogan, considered as one of the top five slogans of the 20th century, debuted in print media in July 1, 1988 on the pages of the San Franciscan Walt Stack. Retired Basketball icon Michael Jordan with his world-famous Air Jordan shoe. Now, Nike is the leading authority in sports equipment.Nike products range from track running shoes, jerseys, shorts, and base layers for athletes from different sport disciplines such as basketball, baseball, football, volleyball, tennis, golf, cycling, track and field, wrestling, lacrosse, and cheerleading. By diversifying their product line, the company was able to peruse a wide range of athletic sponsorships for a different array of sports. Some notable Nike endorsers include basketball legend Michael Jordan, tennis champion Roger Federer and golf star Tiger Woods.Nike has also produced urban fashion clothing which has been popular with the youth. Recently, Nike has collaborated with Apple to come up a device which monitors a runner’s accomplishment through a radio device in the shoe which networks with the iPod nano. Apart from popular products such as the Michael Jordan line, Nike has come up with special shoes for extreme sports such as skateboarding. Also the company’s innovative attitude toward footwear design and composition continues to flourish with Nike’s latest development of weight reducing components: the Flywire and Lunarlite foam.